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Eyeko Beauty Launches in M&S

UK Beauty Blogger, Liverpool Beauty Blogger, Eyeko Beauty, Eyeko Launches in M&S,
Eyeko is the award-winning go-to brand for eye makeup, so when I was recently asked to meet up with them I jumped at the chance. Having only tried their Mascara & Eyeliner before I was keen to see the other products that Eyeko have to offer. Being a big fan of long lashes & cat flick liner I was excited to have a one-to-one appointment with Eyeko's head makeup artist to discover more about them & take a closer look at the products. Eyeko have recently launched counters in Marks & Spencer Beauty Hall, whenever I'm in M&S I always find myself heading to the beauty department, so I can't wait to see the new stand when I next pop in to Liverpool City Centre.
One thing that is unique to Eyeko is their no-waste squeeze mascara tubes, which is such a genius idea & one that should be rolled out by every brand! The Black Magic Mascara* has a curved brush to lift, curl & add volume to your lashes in just one coat. It has an extreme carbon black finish & a water-resistant, long lasting formula so there is no flaking or smudging. 
The Black Magic Eyeliner* is a seriously pigmented liquid liner, it's intense colour pay-off makes it effortless to use & fool-proof with its precision brush tip. The formula features widelash, a tripetide blend to aid lash growth by enhancing both length & volume by up to 3 times. A little trick we were taught by the ladies from Eyeko was that the brush tip is actually removable, it can be turned around to release more liner when you think you're running out. There you go, a handy little makeup hack for you!

I'm not much of a sporty person so wasn't really intrigued by the Eyeko Sport Waterproof Eyeliner* at first, as I just didn't think it was a necessary product for me. However when I was told it doesn't budge all day long & is sweat-proof I suddenly became interested! Long lasting products are important for me when I'm doing a full shift at work, I want my makeup to stay in place for as long as possible. Together with the Eyeko Sport Waterproof Mascara* I've got a dream team combination! Both products are 100% Water-Proof, Sweat-Proof & Smudge-Proof, with pitch black pigmentation.
I don't often use Brow Gels as the ones I've tried in the past tend to leave my brows feeling crunchy & nobody likes a crispy brow, well I don't anyway! Eyeko Brow Gel* has a small brush, shaped so it can sweep through the brows without getting the tinted gel anywhere else. It defines each individual hair to achieve a natural look, yet keeps them in place, yay for everlasting eyebrows! 
Shadow sticks are my go-to product when I'm short for time but still want to wear a full makeup look. Eyeko's Me & My Shadow Liners* are housed in a dual-ended stick, with one end being the product & the other a handy little brush. I usually smudge shadow sticks with my fingers in an effort to save time but then end up getting the excess product everywhere, so the brush is a life saviour! I can now blend blend blend quickly & easily. The Taupe shade I have pictured above is such a beautiful colour, it glides on & doesn't need a primer either as the Vitamin E enriched pigment adheres to the eyelids.

I bet you're all thinking how on earth are these products removed if they have the super staying power & intense pigmentation? Eyeko have their very own makeup remover, Mascara Off* which are 100% cotton wipes infused with Olive Oil, Aloe Vera & Grapefruit. By holding the wipes over your eyes for 5-10 seconds the ingredients soften the makeup to gently remove all traces of your mascara & eyeliner. 

All my new products were given to me in the amazing 'Everything Goes With Black Mascara'* bag, I'm obsessed with the Eyeko eye print & the slogan on the reverse side is so true. It's an ideal size to hold all of my makeup essentials, it will be definitely be coming along with me on my next trip!

Will you be checking out your local M&S Eyeko counter?
L x

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  1. Fab photos Laura, I have heard of eyeko before but have never tried any of the products, I've heard that the mascaras are pretty damn good <3 xx

    1. Thanks Zara! The mascaras are really good, you should try one :) xx

  2. M&S Beauty is just getting better and better, they have so many amazing brands now! I love the look of the sporty range, although I'm the least sporty person in the world I have quite watery eyes and it drives me insane! Would love to test these and see if they actually stay put!

    The Makeup Directory